SITE PAGES

DISCOURSE
DELIVER
DIFINE
DEVELOP
DISCOVER

"IN THE UK 36 PEOPLE BECOME HOMELESS EACH DAY"

BE CLEAR ON HOMELESSNESS

VICTORIA WINSTONE 27017239

TRANSLATION AND TRANSMISSION

DEVELOP.

PROJECTedit or sty

Florance nightingale was credited as one of the first creators of infographics to bring attention to the mortality rates of soldures after the first world war. By simply visualising this information she allowed this horrifying information to spread much easier around the less educated public and draw the attention of governing bodies to make change. Although a simply designed infographic i felt this design was very ahead of her time and is still often used in infographics tofay creating a sustainable piece of design with an important message.

Sarah Illenburger - Based in Berlin Sarah creates graphic infographics utilising fun literal objects to illustrate an interesting statistic or survey. I liked the 3d format of this, it gives a new level of interactivity to data which can be boring to look at while using innocent objects of daily life to express a less innocent statistic. I felt this form of infographic really attracts the eye and creates curiosity when seen for a far and draws in viewers closer to absorb the information it represents.

I struggled to visualise the type composition before Riso printing and so I ended up creating a verity of compositions which I compared together with each other to choose my preferred outcome.

I photoshopped in the textural graphs into a background and utilised found research to create what I felt was a surprising collection of information. I though the font style I worked with was really eye catching and relevant to the theme and although this was only a rough plan of the layout it was much less challenging then I thought

There was an interesting contrast of ideas from the class' various mind maps which was great as we could all branch off each others ideas and I felt I had learned a lot about current political events that I was not aware were happening presently.

I started to look at ways I could utilise simple line drawings to illustrate amounts and graphs, I still wanted to visualise the theme of the information in the design and I felt that by using a similar design to this to illustrate amounts it could be really effective.

This piece visualises the migration of people around an art instalation, although this piece visualises a huge amount of data its depth intregues me and draws me into the physical object. The natural instinct to peer into other humans movements is captured in this piece and almost bring to light my own unknown interest in other peoples movement. It is interesting to see the contrast of those who follow the crowd to others who for some reason have crossed back onto their own path giving the piece confusion and an interesting structure.

As an almost taboo subject I found this data visualisation interesting, it has utilised simple playful design to illustrate a mature subject. I felt it was important that the piece has successfully made itself understandable to a wide audience as this is a subject that has relevance to every human with a bodily function.

Bringing to life the statistics they were representing using natural materials relating to the sustainable concept of the design. I like the use of very simplistic bold type contrasted to the 3d which is emphasised by the clear layout of the piece. Helen allows the statistics speak from themselves and doesn't include much imagery surrounding the data to transform the abstract 3D data into the design itself.

Before starting this module I hadn't used illustrator much at all for my graphic design and I felt Photoshop wasn't producing the clear sleek design that I wanted. After the illustrator tutorial I felt much more confident with the program after knowing the basics and I had the ability to start my design for my second infographic using this program

After experimenting with ways to create a contrast between the two halves of the object I decided to inset the faces to illustrate the lower value and create an interesting texture which will make the piece more interactive.

This was the Coding and Technology session which showed us ways we could incorporate technology into our campaigns as a way of spreading information and or awareness. I found this session useful and opened up a range of avenues we could explore or use to take our ideas further onto the digital platform.

I created a wire effect on one version of the 3d piece as I felt this would represent well the empty value the other half has as a contrast to the real statistic. I was very happy with this texture however due to technical issues I was unable to continue with this design

I was pretty pleased with the outcome of these, although they do have a little offset I was expecting this due to the nature of the design and I am very pleased with how the outcome fits with my key and the interactivity of the object that it fits together.

After not being happy with my last infographic I decided to try again this time with a completely different design. I started to focus on housing and I stumbled across floor-plans which I thought would be an interesting way to visualise data in a way that was relevant to the theme.

This is the second draft for my key, I decided to change some of the fonts and I felt the imagery didn't quite fit with the theme, I would love to features some imagery on here but I am unable to find anything suitable and so I have decided to go with a minimalistic approach to make the key as clear and understandable as possible.

These are the images that I created on illustrator, I have never designed in this style and I actually really liked the outcome, I decided to combine the concept of a lightbulb and food to link to the title name 'food with thought' I felt the colourful cartoon style would be eye catching and bold even when it was small and so I felt satisfied with the imagery I created.

When looking into how I could illustrate some instructions for the tokens I started looking into simple line drawing designs and came across the Ikea designs. These are specifically made to be understood by all and easy to use, I felt this would be a great contrast the colourful design of the tokens and will simplify the overall appearance.

Upon deciding to create a scheme where by we could donate a specific amount to homeless through store bought vouchers I started designing. I wanted to re create the traditional forms of coupons and tickets as shown below however in a modern and colourful twist that would be attractive to consumers of all ages.

I decided to design the imagery for these in colour and a cartoon style design, I felt this made the tokens suitable for a wide rage of ages and allowed me to keep the design simple as they are small.

Hans Brinker - I liked the format of a physical imitation of an object, I felt this would be interesting if you could purchase rolls of tokens in a supermarket or even buy them online and print them yourself! this keeps the concept physical and remains the actual act of donation.

This is one of the outcomes for the brief 3 pt1 vouchers, much smaller then the later versions I based this design from small retro coupons that existed in my childhood along with arcade tokens

This was the logo I designed for the voucher scheme, I needed it to be simple and direct and I felt the phrasing I used well represented the impact I wanted the scheme to have in creating awareness and understanding in the community.

I felt the sceme wasnt having enough impact and so I devised a campaign to attract people to the site. This would be displayed in high populated areas as shown where homeless is most prominant, showing a live count of the homeless estimated in the area so people can see themselevs the change each day and bring awareness.

The live count campaigh will also be shown on the site as a continuation of the campaign

On the site you can search your own area through a map to see the homeless population, this makes it personal and I feel will make more of a chnce for people to donate as they will feel they are making a difference in their own area.

The print out vouchers also I thought could be personalised so if you just wanted to hand out coffees with only a small expense to pay for a good cause

These are the final designs for the vouchers, Much bigger I felt these would be more practical with a barcode incorperated into the design each is unique with a design to illustrate its perpouse .

For the vouchers on the site, I used a lot of gridding on the page which I feel is effective in creating organisation around the structured background

Opening page of the site

About section with a background video to add interactivity to a area which is usually frankly a bore

Explaining the vouchers

I also included the infographics as they are relivant and provide a different form of learning to those who may not be interested in reading the facts.

A area where consumers can learn more about homelessness and its impact

Print off vocuher store page

Live count of homelessness

Opening scene of the video I utilised stock video scenes as I didnt have great camera equipment and with this I could create imagery I wouldnt usually have access to

I utilised the same concept of the live count to link the video to the site

By typing out the key words on the vieo I felt it went with the theme of the online presence while also allowing the viewer to retain the information and key facts easily

Some of the stock videos depicted the kind of rough sleeping we see every day and by using stock imagery I felt it wouldnt mean I was disrespectfully filming the homeless

Some of the facts I illustrated with interactive and simple diagrams as I felt this made the infomation less clinical and suitible for a verity of ages as my target market is large

The colourful backgrounds were balanced with simple yet serious imagery to highlght the importance and effect homelessness has on every day lives

Stock video depicting omeone donating to the homeless which could also be seen as someone handing over a voucher if the scheme was to be used in real life

At the end the web address is typed out onto the screen once agan encouraging viewers to find out more

Final printed vouchers mounted on a rail, this is how they will be desplyed in supermarkets

Printed vouchers

In order to make the brief 3 part 1 provocation more portable it comes in a pack with a card holder so they can be bright on the mover and donated as they see fit

Vouchers in case

This is the pack in which the pocket provocation brief 3 part 1 will be sold.

I included a blog section featuring relivant articles and it gives users a chnace to share their stories and successes with the scheme.

Packaging Design - One design features a gridded top and one does not, I was unsure of which to pick however I feel now that the gridding ties the product more to the website and so I feel this will be suitable.

This was the packaging I designed for the voucher rolls, I wanted it to be simple and in keeping with the design that is featured in the brand and on the website. I added features to the packaging that resembles a donation box as effectively it is one.

DISCOURSE

PROJECTedit or sty

WIDER CONTEXT

With homelessness steadily on the rise it is becoming a social epidemic fuelled with the effects of mental health issues, domestic abuse and unemployment. The stigma surrounding this topic rises with the epidemic itself causing distrust in the community and leaving these members of the community without help or funding. “The government has unveiled its £100m strategy to tackle rough sleeping on England's streets in 2018” (BBC News, 2018). Despite this little action has seen to be taken to help the homeless without taking funding away from other essential initiatives. “Governments which focus on rough sleeping and fail to challenge widely held assumptions about homelessness are missing the bigger picture. They do not understand what homelessness really is, the scale of the problem or the day to day realities of homeless people – let alone what we, as a society, should be doing to solve it”- (Pleace, 2018)
With many avenues fuelling this epidemic substances such as spice and heroin have steadily contributed to deaths of the homeless. Julie Boyle, from the charity Lifeshare, estimates that "between 95% and 98% [of her clients] are smoking Spice in some form. This usage makes the homeless especially vulnerable to harm and abuse stating "We've had people who have been gang-raped, people who have been forced to do sex work,” (Boyle, 2018) . Rough sleeping has also risen with the drug culture and abuse due to many of the homeless public fearing shelters or hostels because of lice , violence or drug exposure and so choose the streets as a viable option. The exposure of the harsh winters can take a tole on the homeless “The report for the charity Crisis found an average homeless person has a life expectancy of 47, compared with 77 for the rest of the population.” (BBC, 2011)

SPECIFIC CONTEXT

With many economical and social issues contributing to the housing and homelessness crisis there are many avenues to explore. Despite this as the economical stability of the country changes with its government no change will occur without a better understanding and social attitude change to homelessness. It is felt the public do not understand the extent that homeless effects the British public with up to 37% of households are just one pay cheque away from not affording housing. This shocking statistic illustrates the vast outreach of demographics with also such a variation of results from these studies due to the growing population of rough sleepers and hidden homeless shown by “more than 300,000 were in hostels, temporary shelters or unsuitable and overcrowded accommodation” (The Big Issue 2018) it is thought that the public are only aware of the tip of the iceberg. With this epidemic only to increase as the population grows it is essential that future generations are well informed of the current issues and do not adopt the stigmatisation that previous generations have towards this. By the project creating awareness on the causes of this it will allow the public to have a better understanding at how this can be stopped at the root cause. There are other infographics by homeless charities such as “Shelter” who have conducted yearly studies into the topic however these have not made it past the charities website which as a result has not informed a verity of the every day public. This Graphic is also not well designed and so is not attractive or eye catching leaving it lost to the public eye while also not being simple enough for a wide range of ages to understand which as a result limits its outreach. According to a study by Homeless Link “73% of people experiencing homelessness suffered from a physical health problem, and 80% a mental health problem.” (Homeless Link, 2018) This aspect can have a massive impact on a persons ability to hold down a job and as a result afford rent and other amenities. Due to government funding cuts to NHS services “Income for mental health trusts £105m lower in 2016-17 than five years earlier” (The Independent, 2018). By educating the public and future generations of government on the causes of this epidemic it will not only bring awareness and de-stigmatisation but also change for the future.

THE WORK

Designed specifically to tackle the various issues and concerns surrounding donating directly to touch sleepers or to large charities this piece is devised to allow the public to donate food and or hostel stays directly to the homeless and suffering public while allowing them to be sure that this donation wont be used to fuel addiction. Today the only other alternative to donating to rough sleepers directly is to give to a large charity where many are unsure of what their money will be spent on or whether it will go directly to the homeless. This leads to public distrust and often puts people off donating all together as they feel either way they cannot be sure of the use their donation will come to. By creating a physical and virtual platform where by people can donate directly to the homeless vouchers which can be spent only in supermarkets or hostels the public can be clear on their donation and will feel more comfortable to give larger sums of money or more frequently. The vouchers will be readily available in supermarkets to be purchased and donated and also online where you can purchase and print off your own. By keeping this design physical it allows the public to still feel the worth of their donation and experience a gratification from the person it is donated to. I found that it was the experience of receiving thanks when donating directly is exactly why most donate money to rough sleepers and by increasing this act of interaction between the homeless and then general public it will also help reduce stigmatisation. Vouchers will range from £1 to £50 with higher donations available to be purchased online, this large range allows public from all walks of life to feel able to donate as and when they feel they can, also encouraging young people to feel they can make a difference no matter how much money they have spare. It was felt that the minimum monthly fee was also a contributing factor to the public being put off larger charities being signed onto a contract direct debit when most of the UK public have fluctuating incomes and may not be able to donate every month. With the vouchers being readily available in stores and online it means all public have access to them and by keeping the piece physical it wouldn't put off older members of the public who may not be as confident with technology from trying it out. In order to stay current there will be an online platform designed for a range of target markets incorporating interactivity with traditional forms of donation.

THE PRACTICE

After years of increasing homelessness cuts and reforms have done little to improve the lives of those suffering from addiction, mental health issues or many other of the contributing factors to this form of poverty. This design is created to tackle the issue at the root cause which is societal assumptions and lack of education or support for these contributing factors. By providing a trustworthy and socially interactive form of donation this will hopefully increase interaction between the different ends of society and give the public more of a piece of mind that their donations are going to be used to support a person and not feed their suffering. Migrant Journal believes in exploring migration in society and culture in all forms. This was a significant influence to the basis of the project and by understanding the causes and lives of these people and the elements that brought them to their situation stigmatisation will decrease and the public will be more open to helping. The hardest part of this project was addressing and accepting our own discrimination as a society which is what Elmgreen and Dragset have done in their exhibition piece “Donation Box” (Elmgreen, Dragset 2006) illustrating the miss-use of donation boxes as rubbish bins and reflecting the neglect and dismissal of issues we are not effected by ourselves. This aspect of honesty used in this piece was reflected in the concept of the voucher accepting that any age or generation will have access to these and it is no longer an excuse to blame past generations for our own hate and discriminative attitudes. Despite the negative factors fuelling this design it had to show positivity fo the future and adapt to the current circumstances making donation more accessible and translucent, attracting a wide range of target audiences and their busy day to day lives. KesselsKramer utilised this similar method of design theory in his advertisement for a substandard hotel Hans Brinkler in “HANS BRINKER BUDGET HOTEL” (Kesselskramer, 1996). By emphasising the negative associations of this hotel and adapting to them he created well designed and interactive posters and advertisements accepting the current circumstances and even highlighting them for humour. This colourful playful sort of design was used in the voucher champaign similarly as despite addressing a depressing and problematic issue at the end of the day this still has to be advertised and attract consumers. I was inspired by the cut-out playful design that KesselsKramer had created which was reminiscent of childhood school activities, this was reflected in the online print out designs of the vouchers providing an interactive way children can help their parents donate even if they may not be able to themselves. It was important to incorporate children into the method of the piece as they are the future generation and the most at risk while responsible for the upkeep and continuation of any change made. With hope this can be used to inspire other small groups to incorporate social interaction into donations and break down the barrier of classes which large charities act as a middle man between.

REFRENCES

Bullman, M. (2018) - "Income for mental health trusts £105m lower in 2016-17 than five years earlier”, Mental health trusts left with less funding than 2012 due to government cuts, new analysis reveals. The Independent
https://www.independent.co.uk/news/health/mental-health-trusts-uk- funding-government-cuts-royal-college-psychiatrists-a8219486.html

Elmgreen and Dragset (2006) “Donation Box” - https://www.victoria-miro.com/ exhibitions/431/works/cd2a4406e7d43a/

Homeless people die 30 years younger, study suggests (2011) - “The report for the charity Crisis found an average homeless person has a life expectancy of 47, compared with 77 for the rest of the population.“ BBC News. https:// www.bbc.com/news/uk-16272120

Homelessness and health campaign (2018) - “73% of people experiencing homelessness suffered from a physical health problem, and 80% a mental
health problem” Homeless Link - https://www.homeless.org.uk/our-work/
campaigns/policy-and-lobbying-priorities/homelessness-and-health-
campaign

KesselsKramer 1996 - “HANS BRINKLER BUDGET HOTEL”
http://www.kesselskramer.com/project/hans-brinker-budget-hotel/

“Migrant Journal” (2019) - https://migrantjournal.com

Out of sight, out of mind: The hidden homelessness scandal (2018) - “More than 300,000 were in hostels, temporary shelters or unsuitable and overcrowded accommodation” The Big Issue. https://www.bigissue.com/latest/sight-mind- hidden-homelessness-scandal/

Owen, J. (2018) "Between 95% and 98% [of her clients] are smoking Spice in some form.” "We've had people who have been gang-raped, people who have been forced to do sex work” The 'Russian roulette' drug tearing apart homeless lives - BBC News. https://www.bbc.co.uk/news/uk- england-42621649

Place, N. (2018). ”Governments which focus on rough sleeping and fail to
challenge widely held assumptions about homelessness are missing the
bigger picture. They do not understand what homelessness really is, the
scale of the problem or the day to day realities of homeless people – let
alone what we, as a society, should be doing to solve it”. How to tackle homelessness, according to the experts, The Independent.
https://www.independent.co.uk/politics/homeless-solution-
rough-sleeping-poverty-mental-health-addiction-domestic-violence-
a8499021.html

Rough sleeping: £100m government plan to tackle homelessness unveiled (2018) "The government has unveiled its £100m strategy to tackle rough sleeping on England's streets” BBC News. https://www.bbc.co.uk/news/uk-45162892

CONCLUTION

Through this project it was felt the work was creating something provocative. That would give a the user the ability to donate to the homeless while maintaining the gratification that one gets from donating face to face, not feeding the addiction and issues that brought them into that position. Despite feeling that the work had provided this new platform to potential donators and hopefully increase donations as a result it hadn't actually created anything that was provocative it was simply providing a new solution. It was the consultation of peers and tutors that brought this realisation, immediately the work was flipped on its head this is now a provocation/campaign with an added coupon scheme which will serve as a physical pocket sized form of advertisement then leading the consumer to the campaign that will be on the website and advertised in highly populated areas. The idea that we can create a live count for the homelessness in the area and utilise it as a form of campaign, allowing the general public that pass it each day on their daily commute to see the number rise at the alarming rate that has spurred me to explore this topic. These posters in each area will be tailored to the effect of homelessness that is ongoing in that specific place, this makes it personal. Every day commuters pass 3 or 4 homeless people and assume this is it all however they are unaware of the alarming numbers of hidden homeless in their counties. It was a great success that the opinions of the peers and general public was consulted as now the work is much more suited to the given brief, succeeding as a provoking campaign with a solution of smart yet personal donation that can make a difference and help to dispel the social judgement of the homeless.

DELIVER.

PROJECTedit or sty

HOMELESSNESS CAUSES INFOGRAPHIC

I felt it was important to deconstruct the structure as I felt this could be a source of confusion and I wanted to make they key more explanatory of this. As I designed this I felt I wanted to visualise how it would look designed on a risograph as I felt I didn't do this enough with the infographic and it was something i felt would make the piece more suitable to its format. I was going for simplicity and so I wanted to include as little coloured space as I could and any lines or graphs to be delicate with a contracts of opacity allowing the main information to speak for itself.

TEMPORARY HOUSING INFOGRAPHIC 2

TEMPORARY HOUSING RISOGRAPH PRINT 1

This is my final Risograph print, I was really happy with the outcome and I felt the actual texture of the print brings a retro theme to an issue that has been going on for years. I chose to print in red and black as I felt the serious nature of this infographic wouldn't have been appropriate with bright florescent colours and the red and black sparks the urgency with the issue today.

There were few points that were commented on my work which ultimately I did agree with, from looking at the outcome of others riso prints I felt I should have utilised less colour. Despite this I was very happy with the deign and structure of my riso print and the use of simplistic lines to illustrate amounts and figures. One aspect that I did struggle with was the typography positioning and I felt that by continuing the line into the centre of the piece it would give the type some structure

3D CAUSES OF HOMELESSNESS INFOGRAPHIC

I created a textured side on one half of the data to separate the fractions of data while creating an interactive texture that would make the aesthetic a little more interesting and complicated. I originally wanted to create this with a wire frame however due to technical issues I was unable to do this and instead introverted a small face into the bars.
The two haves of the data are meant to fit together, one of each half side being the homeless and the other representing the general public. These two halves will then fit together creating a comparison of the data and an interactive element. So far I am very happy with the outcome of this although it was difficult to create the exact measurements to make the two halves fit together as the software we were working on didn't work as well on the macbook in my opinion. I liked the simplicity of this piece as it highlights the data in an interesting way without it being too literal to the subject as I wasn't as happy with my previous riso print as I felt it was too obvious of what it was representing.

"FOOD FOR THOUGHT" LOYALTY CARD

This will be the loyalty card that will go with the tokens and for every token that the customer hands over they will have their loyalty card stamped and after 6, the supermarket itself will make a donation. I was pleased with the final layout and the pop of colour that the broccoli brings to the card is really eye catching, the use of the hands instead of plain boxes I feel brings the piece back to its purpose and source of design. I spent a while working on this as I struggled to find a design and typeface that would be suitable and I feel at this point I have found the most suitable I can however I am still not sure about the top typeface however after asking the opinion of my peers and potential consumers I found that this was the most popular.

FOOD IMAGERY

"FOOD FOR THOUGHT" VOUCHERS AND
INSTRUCTIONS

The loyalty card and tokens will be held together in a pack with a diagram to illustrate how to scan the code and access more information on the concept. The diagrams are simple tine drawing creating a contrast to the token imagry that is heavily colourful. When looking into how I could illustrate some instructions for the tokens I started looking into simple line drawing designs and came across the Ikea designs. These are specifically made to be understood by all and easy to use, I felt this would be a great contrast the the colourful design of the tokens and will simplify the overall appearance and influenced the diagram hugely.

"BE CLEAR ON HOMELESSNESS'
VOUCHERS"

After a few considerations I came to this design, it was important to me to include a barcode as this would be needed to purchase and redeem these vouchers, I incorporated this into the theme and perpuse of each voucher attempting to keep the design as simple and bright as possible. I really wanted bold and direct type to contrast to the creative colour and illustrate its importance. As the ticket is only small all information on it is key so needed to be represented in an eye catching and legible font. I felt the main body copy needed to be a different font from the title as it could then be its own advertising utilising a catchy and rememberable tagline.

VOUCHER FINAL PRINT

The vouchers will be displayed and dispatched in this format as it is most suitable for tthe components of the project. I printed these debit card size so they could fit easily in your pocket. I was very pleased with the outcome aand I felt they best did suit being on a roll as a dispenser would be an unessesary expense

BRIEF 3 PART 1 PORTABLE PACK

In order to donate on the move I had contained the loyalty card and vouchers in this card box. it can be carried on a key ring and will be packaged with the voucher pack to keep them safe.

BRIEF 3 PART 1 PORTABLE PACK

Voucher pack and box, these would be sold as a collective package for a small expense

WEBSITE LAYOUT

I wanted my site to stand out from others, I looked to the Webby awards website for inspriation from other campaign and charity sites. I really liked the concept of the gridded background as when you scroll it creates an interesting effect and provides structure for the page. Once I had this established it was quite easy for me to bring together the site onto a continuous page as I thought this would be the best way for ease of navigation. The only aspect I struggled with when creating this site was how to make the learning section look interesting and enticing. After a period of time where I was simply experimenting I felt that by using gridding to create structure utilising bold type and emphisiszing the structured background I could make the information blend into the site theme much more. In conclution I am very happy with the outcome of the site, I feel it will be suitable and easy to use for a range of ages due to its simple design yet modern format while emphisising a very serious subject in a visually interesting format.

PRINT OFF VOUCHERS

I struggled with this arangement for a while, I found it difficult to make the imagry fit together well without it looking awkward as all the shapes are so different. I solved this simply by creating more imagery and swapping them around untill it looked right. Even though this method took longer then I would have liked I am happy with the outcome and I feel it will be worth it as it is a concept I havent seen done by any other charity and I feel it will be attractive to people with families as they will have a chance to donate more interactivly while sparking nostalgia in people that have used cut-out books in their childhood.

LIVE COUNT CAMPAIGN

This was an unexpected piece as I hadnt origionally planned to create a campaign however the origional concept just wasnt provocative enough. Even though it was providing a solution it wasn't informing the public as much as I would have liked. I was very pleased with this concept as not only is its simple design direct yet expressive through its meaning it also creates awareness and I feel will bring to home the scale of the problem in everyones home areas.

HOSTEL STAY VOUCHER

When I started I created some very questionable designs as although I had inspiration I didnt know how to chanel that into the subject. I knew that these vouchers had to have a barcode and so from researching into barcode art it really helped me into adapting that around my imagery. I am still really happy with these voucher designs as they are suitable for any age while not being so subject specific and harrowing that they put the public off using them.

FOOD VOUCHER

The simple use of minimal colour and type I felt was very useful in that it allowed me to keep the small space I was working with simple and effective. The vouchers will vary in expense and this will be represented though the colours which I feel I had inspiration from the retro vouchers and arcade tickets I had encountered in my research

VIDEO

The prospect of creting a video for me was very daunting as this isnt my area of expertees however I feel I succeeded by just taking it a scene at a time while using the backing track as the inspiration for the visual imagery. Now I have created this I feel much more open to doing it again and i'm pretty satisfied with the outcome. I wanted to keep the video simple, utilising text and animation to amplify the key words and making it more understandable for younger or visual learners. Although I can see the video is quite basic I was able to create the illution it had a higher production value by utilising found stock footage and type transformations.

CLICK THE BUTTON TO VISIT

BCLEARONHOMELESSNESS

VISIT

DISCOVER.

STATS

- Shelter has calculated that in England 320,000 people are either rough sleeping, single people in hostels, households owed the statutory duty by a local authority or homeless households being accommodated by social services. [Shelter 2018]

- In 2015-16, some 115,000 households applied to their council for homelessness assistance, 11% more than in 2010-11. [BBC News 27 January 2017]

- Of those, 58,000 were accepted as homeless and in "priority need", 6% up on the year before. [BBC News 27 January 2017]

COST OF HOMELESSNESS

- The average cost of an A&E visit is £147; 4 out of 10 experiencing homelessness have used A&E in last six months - [Homeless Link 2017]

- £1,668 is the average cost per arrest; 7 out of 10 homeless ex-offenders are reconvicted within one year [Homeless Link 2017]

- £26, 000 is the estimated average cost of a homeless person each year to public purse [Homeless Link 2017]

- £1 billion is the estimated annual cost of homelessness [Homeless Link 2017]

- Cost of rough sleeping for 12 months (£20,128) vs cost of successful intervention (£1,426) (At What Cost, 2015)

HEALTH

- It is estimated 90-95% of homeless in the city of Manchester are spice users.

- Data from West Midlands ambulance service showed a surge in call-outs linked to spice and black mamba (another name for the drug). Numbers went up from 2,890 call-outs between January and July 2017, to 3,233 in the same period a year later. [Sarah Marsh - The Guardian 20TH Sept 2018]

PREJUDICE

- More than 1 in 3 have been deliberately hit or kicked or experienced some other form of violence whilst homeless (35%) [Crisis.org 2018]

- More than 1 in 3 have had things thrown at them whilst homeless (34%) [Crisis.org 2018]

- Almost 1 in 10 have been urinated on whilst homeless (9%) [Crisis.org 2018]

- More than 1 in 20 have been the victim of a sexual assault whilst homeless (7%) [Crisis.org 2018]

- Almost half have been intimidated or threatened with violence whilst homeless (48%) [Crisis.org 2018]

- Almost 6 in 10 have had been verbally abused or harassed whilst homeless (59%) [Crisis.org 2018]

- Almost 60% of homeless people in London are foreign EU nationals [Indy 100 Monday 14 March 2016 14:00 by Narjas Zatat]

Walk to any city centre and you can see the effect [of spice] going up, and also rough sleeping in city centres is going up – the two are absolutely inextricably linked,” says Lee Ball, the Salvation Army’s centre manager in Cardiff. [2017]

DONATIONS

- Food banks will only take longer life products that they can store for those in need - fresh food can spoil quickly and not all banks have chiller facilities.

- People are much more likely to donate if there is an experience or some kind of feedback they can receive, this may be a reason why people often donate directly to the homeless as they receive gratification.

ALTURNATIVE RESEARCH

For some alternative research I listened to two podcasts, by and about the homeless. Both podcasts created a contrast of each other, the first from the point of view from the public providing angles on the presumption of dis - honesty and addiction that is placed on the homeless. The second, created by homeless in which they account for their own lives, proving stereotypes wrong and providing explanation and a journey to their current state of homelessness.

Cost of rough sleeping for 12 months (£20,128) vs cost of successful intervention (£1,426) (At What Cost, 2015)

DIFINE

"BE CLEAR ON HOMELESSNESS' VOUCHER SCHEME"

Each voucher is designed to be used for a specific necessity from food to a bed for the night, allowing rough sleepers to focus on recovery and employment without poverty. Not only this but the vouchers allow the donation to be given directly to the homeless increasing communication and aiming to reduce stigmatisation. I believe that by allowing the public to physically donate face to face they can really see the difference they re making and this as a result will encourage them to donate again. A verity of vouchers will be available to purchase in all major supermarkets as well as printable online through the website. This concept keeps the voucher physical giving the donation even more significance while allowing the consumer to personalise their own print out vouchers to their financial abilities and preferences.

"78% HAVE A LONG TERM PHYSICAL HEALTH CONDITION - (HOMELESS LINK)"

"BE CLEAR ON HOMELESSNESS' VOUCHER SCHEME"

THE HOMELESS EPIDEMIC

According to statistics by BIG ISSUE [2018] every year people become homeless, thats roughly 3 every day. Over the last century these statstics have been steadily on the increase as stigmatisation and separation grows between the homeless and general public. This social divide is evident in horrifying statistics by Crisis.org stating that Almost half have been intimidated or threatened with violence whilst homeless (48%). From this it is unsurprising that the abuse and physical tolls from rough sleeping can reduce on average 30 years from a homeless persons life expectancy. Many people are unsure of how to help as money passed though large charities is often used to fund staff wages and other avenues. It is this and the assumption that by donating directly will fuel addiction that puts off public from donating at all. Not only this but the prospect of committing to a contracted direct debit is an unstable concept too many households who's income is variable each month.

"BE CLEAR ON HOMELESSNESS' VOUCHER SCHEME"

"ON AVERAGE, IT WAS ESTIMATED THAT PREVENTING HOMELESSNESS FOR ONE YEAR WOULD RESULT IN PUBLIC EXPENDITURE OF £9,266 PER PERSON." (BETTER THAN A CURE)

"ALMOST 60% OF HOMELESS IN LONDON ARE FOREIGN EU NATIONALS" [INDY 100 2014-15]

"16 MILLION PEOPLE IN THE UK LIVE WITH LESS THAN 100 POUNDS IN SAVINGS. " {BBC NEWS BY BRIAN MILLIGAN 2016}

"THE COST OF A SINGLE PERSON SLEEPING ROUGH IN THE UK FOR 12 MONTHS IS ESTIMATED AT £20,128" {CRISIS.ORG 2012}

THE FOCUS

Created with the focus to allow the general public to donate to the homeless with the peace of mind that they are not contributing to addictions or suffering of the individual. Designed for a non specific target makes the vouchers are available at a range of prices and uses allowing children and adults to donate as well as persons with a verity of incomes. I feel this verity will encourage and educate the younger generation about the homeless as it is them who will either be effected or expected to fix the epidemic. It is felt that the only resolution to this epidemic is to remove the divide between these two classes and bring the realisation that homelessness can happen to anyone at any time with 37% of households are just one pay cheque away from not affording housing - [shelter.com]

DEVELOP.